Showing posts with label guerilla art marketing. Show all posts
Showing posts with label guerilla art marketing. Show all posts

Friday, November 20, 2009

The Rhythm of the Art Life

When I typed for lawyers, my day was mapped out for me.  Half an hour to and from, an hour for lunch and caged in a cube in between just doing as I was told.  The little time I had at home was pretty much taken up with chores and flopping exhausted on the couch.    While my art is now my fulltime "job", utilizing the time efficiently has been a struggle for me.  As any self promoting artist knows, the marketing end is very time consuming.  And I am learning how to make my art a small business, so I must devote time to that, as well.  Here's some things I've learned: 
  • I do my best art with a fresh eye.  Two hours at a stretch is the max for me.  I've been hard on myself for not spending more time at a stretch, til I realized that quantity at one sitting does not make quality.
  • I like media that can be stopped and restarted.  Colored pencils are so easy for this.  Also oil based printing inks.  I don't like the media dictating when I can work and when I can't and that's my main complaint about oils. 
  • I need to get away.  A lot.  Now that sounds crazy, I love making art!  But shorter intervals broken up by doing something else really makes me more efficient.  In the beginning, I did all my housechores, walked Otto, got cleaned up and did my emailing and blogging BEFORE I did my art.  I cleared the decks.  I have learned that doesn't work for me.  Better for me to draw for an hour, then take a shower and walk Otto, then draw for an hour and go to the bank and library, draw for an hour and go dig up the dahlias.
  • Online is good.  I actually like to be online when I work.  So I take little mini breaks while I work to respond to a post, check facebook, tweet, etc.  So much of what I do online is art related and it keeps me pumped and inspired.
  • Online is bad.  Talking politics, critiquing, responding to trolls accomplishes nothing for me and hours can go by.  Eliminating.
  • Online is fun.  I love my online art and animal friends and enjoy keeping up with what they are doing, guilt-free.  I'm outgoing and friendly by nature, and the social aspect of "work" is the only thing I miss.  I get that coffebreak type camaraderie with colleagues whenever I feel like it.  Fun to talk shop.
  • Online combines fun with marketing.  Twitter has been very good to me!
  • Housework can be done half asleep.  Yes, it is true.  Don't have to think too hard, so saving those chores for when I'm beat works well!
  • Rome wasn't built in a day.  I do a little marketing every day.  I'm seeing good results.  And I'm looking with a hard eye what works and what doesn't.
  • Business before pleasure.  I'm taking the time to learn how to run this as a real business.  Sounds so not artsy, right?  But it is and I'm taking advantage of opportunities to learn how to do it.  Recordkeeping is not my strong point but I am learning how to do it properly.
  • Today and tomorrow influence each other.  What I do with each day is influenced by what's on my calendar down the road.  Silly to spend time marketing when I have deadlines to hit.  I don't have time now, for instance, to take any life drawing workshops, but I will after the holidays.  The rhythm of the art day is influenced by the calendar.  Go with the flow of what the priorities are.
  • Being organized helps me be more creative.  I have a paper notebook where I write everything down.  I also have a calendar where I note opportunities I might want to do in the future.  Don't have to keep things in my head and can relax.
  • The art is the thing.  I can truly get lost in the marketing, blogging, etc.  Deadlines loom and as I said I do my best work in 2 hour max shots.  I am strict about them.  But recognizing how I work best helps me do my best work.  Gotta go now!  Robin
I'm Robin Zebley, specializing in portraits of pets, animal art and now portraits of children.  My pet portraits site is full of info and samples.  I love comments on my blog and would love to hear from you!  If you would like to contact me by email, it's HERE.

Saturday, April 25, 2009

Guerilla Marketing! Artists and crafters take over the media!


Guess what? My art is indirectly in the Wall Street Journal!

Yesterday I blogged about Etsy day, which was so successful, it was the most tweated-about topic on Twitter!

Here's what we did:
One artist, a photographer, thought up the idea. If we all publicize the Etsy site, itself, instead of just our individual shops, we could...maybe...create a big enough buzz to be noticed...without spending a cent. We discussed it online for about a month, brainstorming, and set a date, and yesterday was the day and we sprang into action.

We spent no money, except for paper and ink to print up some signs on our own computer/printers from free designs to put in car windows and shop windows all over the world.
We wore buttons we made.
We Twittered.
We Facebooked.
We Blogged.
We Craigslisted.
We handed out cards.

We created a buzz! Wallstreet Journal isn't the only medium to pick up our story and further our self generated publicity! It shows what can happen when we pool our energy and resources to positively promote all things made handmade!

As you might know, my Etsy store is just in its infancy and I need more pieces before I'll really be able to roll with a shop, but here it is...taking its baby steps! www.robinzebley.etsy.com. I still sell all of my pet portraits directly from my website: robinzebley.com

The second exciting thing that happened to me yesterday is that I was accepted into the Printsy Group, a group of talented printmakers who sell on etsy! What an honor! What a fabulous medium...original AND affordable art!

Okay...beautiful day here outside of Philadelphia, I have lots of things to get done today including working on my Yorkie portrait, yardwork and a visit to Fleisher to attend the closing show where my full sized cat woodcut print won the printmaking award! TTYL. Robin
I'm pet portraitist and animal artist, Robin Zebley. Want to be notified of a new blog post? Click "Following my blog" to your right. Want to see my whole blog? Click on the banner. Thanks so much for visiting and I hope you buy some orginal art today to enjoy forever!