When I lost my day job in September, I had to scramble to get back onto my "art feet". I worked very hard and accomplished a lot that I'm celebrating today. They are the building blocks for this next decade. In 2009, I:
- Took woodblock printing classes again to further upgrade my skills in this really fun medium;
- Took life drawing workshops, drawing is the foundation for my art, and I really want to network more with other artists in real life;
- Upgraded my website and worked hard to get the search engines to find me. Went from zero to 45 on google searches for "pet portraits" in less than 12 weeks.
- Signed up for google analytics and ads. Both very helpful. I can see, for instance, that now about 20 percent of the people finding my work are finding it via google searches!
- Started a Facebook Fan Page. All set up but just barely utilizing the possibilities. I want it to be fun, not dead serious and that will involve some giveaways. But now have 66 fans and counting.
- Devised and worked a Christmas commissions marketing plan. By the first week of November, I already had a waiting list and I'm still doing commissions that were ordered too late for Christmas.
- Became an accomplished Twitterer, resulting in commissions and finding new online friends, some of whom were kind enough to distribute my promo materials.
- Learning to paint in acrylics.
- Dipped my toe in the waters of email newsletters. Did a test run with the least likely of my email contacts...people who inquired but never bought from me. Was encouraging enough that I'm going to do them for real.
- Devised a way to help rescues that will benefit them and me. No more giveaways, we'll partner for success.\
- Do local shows and maybe some Florida shows where I have a place to stay if I go. Twofold purpose, sell noncommission work and market commissions.
- Paint larger pieces in acrylics for sale both online and at shows.
- Do woodcut prints that I hand paint after printing. I love the look and the possibilities.
- Take classes at different venues. Already signed up for one at Fleisher.
- Maybe enter competitions.
- Upgrade my website again, now that I know what works.
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